| The accompanying
chart provides a big-picture view of the CHRVA Website’s growth and, consequently,
its usefulness to the membership. Four curves are included. Each
curve presents the number of Hits Per Day to the Main Page averaged
over varying time periods. So, each curve tells a different part
of the story. Furthermore, as more individuals bookmark their most
frequented areas of the site for their own convenience, they bypass the
Main Page. The curves can then be considered to represent lower bound
on the actual growth of the site. A short description of each curve
follows.
Average Hits Between Dates
The red
curve gives the most instantaneous view of the Website’s usage. The
number of Hits Per Day is averaged over the time since the most recent
previous date sample was taken. The time period could be as little
as a few days to as long as a month or so, depending on time of year.
Since there are markers at each data position on the curves, it is easy
to tell approximately how much time is reflected in the data values.
3-Month Average
The blue
curve gives a slightly longer-term view by computing the average number
of Hits Per Day over the previous 3-month period. In broad terms, the growth
at the early part of each season can be compared to the growth at the latter
parts of each season.
6-Month Average
The black curve gives the number of
Hits Per Day averaged over the previous 6-month period. Since our
season is on the order of the same duration, this curve can give a good
indication of how we are doing seasonally.
Average Hits
The pink
curve gives the average number of Hits Per Day since we began taking data
on October 18, 1998. It takes years of sustained growth to drive
this curve higher. Therefore, a good steady increase in this curve
is extremely encouraging. If the curve shows an increasingly steep
rising slope, that means we are seeing extremely high website traffic growth.
Looking at the chart, the overall trend should
be obvious to everyone, encouraging to the Region’s leadership, and satisfying
to the many volunteers who have worked diligently on the maintenance and
improvement of the site over the years. The curves clearly indicate
that usage of the CHRVA Website is increasing annually. At the same
time, it is easy to understand why there are dips in the curves and when
the dips occur. In fact, the typical member should be able to determine
approximately when each CHRVA season begins and when it ends by looking
at the right curve.
Not surprisingly, the highest number of Hits
Per Day occurs towards the end of the season and prior to Regionals.
We continue to experience steady increases in end-of-season traffic from
year to year. And overall, the pink
curve (Ave Hits) indicates that we are doing quite well. However,
the red curve (Ave Hits Betw Dates)
also indicates a slight weakness. Our beginning-of-season traffic
numbers do not show as high a growth rate as our end-of-season. This
is a good indication that we need to concentrate more of our efforts towards
improving the timeliness, quality, and relevance of the Pre-Season information.
That is exactly what we plan to do.

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